The Ordinary Packaging Redesign

  • The Ordinary is a skincare brand owned by Deciem. They have strong core values of sustainability as they constantly make an effort to stray from consumerism. Their products are concise, with minimal ingredients to get the job done without causing irritation. The Ordinary's original design is very minimalistic, in accordance with their products.

  • My goal was to redesign their packaging for the niacinamide serum to make it more appealing and understandable for people who are new to skincare.

  • Adobe Illustrator, Photoshop

Process

In order to organize my ideas, I began with a word map and sketches on paper.

Box Dieline

Final Designs

Bottle Sticker

The product is meant to lighten blemishes on the user's skin. The squiggly line within the logo visually represents this process.

In order to make the information more accessible, I added a blue strip around the box that concisely contains all the important details. It is easier to find, read, and understand.

Out with the old

In with the new

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