Lashkara XI
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Lashkara is the Bollywood fusion dance team at UC Davis. As a Production Director for Lashkara at UC Davis, I spearhead the team rebrand for the 2021-2022 school year. I worked closely with the rest of the board members to produce a branding guide for social media posts, team merch, and all other visual aspects of our team.
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Production Design, Brand Design, Social Media Management, Artistic Director
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May 2021 - March 2022 (10 months)
Ideation
New Logo
Final Branding
Recruitment Flier
Social Media Posts
To get the board on the same page, I created a shared Pinterest Board and sketches.
Old Logo
In order to introduce a new, flowy graphic style to the branding, I took inspiration from experimental typefaces.
Team Merchandise
