SaltyTV
SaltyTV a female-focused streaming platform and digital entertainment brand known for its bingeable short-form drama content, fast-paced vertical storytelling, and internet-native marketing.
My Role
As a Social Media Coordinator & Community Manager, I led content strategy and execution for episodic launches, creating high-frequency social campaigns tailored to Gen Z and millennial viewers. My work included campaign planning, copywriting, short-form content direction, influencer outreach, talent coordination, and community management, all while maintaining SaltyTV’s playful, “tastefully unhinged” brand voice across platforms.
"Red Talons" Instagram Campaign
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"Red Talons" Instagram Campaign |
For Red Talons, I developed and executed a 3 week launch campaign focused on audience hype, retention, and binge-viewing behavior.
Campaign Rollout
Pre-Launch (T-14 → T-1): 2x daily teasers, trailers, BTS photos & anticipation content, seven day countdown.
Launch Window (T0 → T+3): 3-5x daily free episode rollout.
Retention Phase (T+7 onward): Daily engagement content sustaining audience interest between launches. Including BTS, viral-worthy clips, high intensity scenes, trend focused content, etc.
Strategies
Community Management: “Tastefully unhinged” audience engagement, reactive comment strategy, talent coordination, and interactions with adjacent entertainment accounts.
Influencer Outreach: Partnered with vertical-review creators through early access campaigns and fan-driven engagement.
Trend Spotting: Adapted fast-moving internet trends into platform-native content for Gen Z and millennial audiences.
Red Talons Content
Community Management
The goal of our community management strategy was to make the brand feel hyper-relatable, self-aware, and impossible not to engage with. Through “tastefully unhinged” responses, reactive humor, and conversation-driven copywriting, we created comments that felt less like brand messaging and more like being in a group chat with your funniest internet friend.
Power Play Content
Trend-Driven Content
Results
+35k Followers
As a result of my work, I organically grew SaltyTV’s audience and increased viewership, helping bring greater visibility to our productions and further establish the SaltyTV name within the vertical storytelling space.