UCD LGBTQIA Resource Center — Shraesht Chitkara

UC Davis LGBTQIA+ Resource Center Branding and Social Media

The UC Davis LGBTQIA Resource Center is a vibrant and inclusive space where all LGBTQIA+ students, staff, and faculty feel welcome and celebrated. It goes beyond just safety, aiming to provide resources for self-exploration, education, and healing. They strive to be a constantly evolving center that collaborates with others to dismantle oppression and foster a joyful atmosphere for the LGBTQIA+ community.

As the Graphic Design and Social Media Student Assistant, I was tasked with creating a managing all promotional content, both print and digital. I created a Branding and Social Media guidelines for the future of this role.
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Canva, CapCut
I fulfilled this role from January 2022 to June 2024

Branding and Social Media Guide

The branding and social media guide is a culmination of everything I learned during my 2.5 years working in this role. This included what worked best for me after all the research, experimentation, analytical findings from this role.

This guide is meant to serve as a valuable resource for my future predecessor to serve as a starting point for their future exploration.

View the Full Guide!

Queer Community Wisdom 2024: Marketing Campaign

This was our first time hosting QCW as an in person, weekend long, outside-of-Davis retreat since before the pandemic. It was my role to spearhead how we were going to market this event’s comeback as well as setting it up to gain traction for the following years.

I designed the logo with a psychedelic theme to match our values of joy and diversity. This logo was printed onto our crewnecks and widely distributed to all the participants. I then set it on the backdrop of a polaroid photograph on our fliers to emphasize that we will make memories to last a lifetime.

During the event, I made sure to capture content form the event itself to showcase our activities and community bonding to get more students excited for the following years. This was done through Instagram story and reel posts.

Feed Content

The content posted on our feed is all graphic focused content meant to create a colorful visual story that reflects our center’s values of diversity, queer joy, and inclusion. We use an easily legible font and stick to our color scheme to ensure accessibility, thus, strengthening our relationship with our audience.

Before

After

Story Content

The story content was used to share our resources with a personal touch that gave people a glimpse into our center, thus, creating a more personable and welcoming story. It was also used to share longer form content that would not fit in a feed post. They consisted of graphic, photography, and short form video content.

Reel Content

The content for reels were meant to share resources, directions, and give insight into our events. Our goal was to showcase the safe environment we provide and highlight other safe spaces on campus. Thus, fostering our relationship with these other centers for future collaborative work and centering intersectional identities.