Kaanti Kosmetics

Kaanti / (hindi) Radiance, Radiant, Glow

  • Kaanti is a cosmetics brand that combats the lack of AAPI representation in the Western beauty industry by utilizing elements of our cultural practices and aesthetics. We aim to be an inclusive, luxurious, yet approachable brand that makes people feel seen and proud of their radiance.

  • By AAPI. For AAPI.

    Self Love Radiates

    Radiate Confidence

    • Experiment with the lines, shapes, negative and positive space of an existing display font.

    • Utilize my own photography to strengthen the brand message.

  • Adobe Illustrator, Photoshop, Lightroom, Nikon D7200

  • Apurva Aluru

    Kia Pham

    Sean Wang

    Sara Jivani

Process

Innovating My Past Work!

This idea began as a brand design assignment for PIXEL Graphic Design club during my presidency. I had chosen colors, fonts, and created icons inspired by makeup brands I saw at drug stores and online.

Logo Design

I continued my experimentation with negative and positive space, shapes, and the Lust font on Adobe Illustrator.

Final Logo

The gradient is inspired by satin fabric that matches our themes of luxury and radiance.

Color Scheme

My color scheme is based off of iconic symbols from different Asian cultures.

Mood Board

This was my creative warmup before I got into designing the product packaging and advertisements! It helped me become comfortable using my photography, fonts, and color scheme in tandem with the brand message.

Assets

Products

Our products cater to our audience! With shade inclusivity and the intentional use of ingredients from ancient Asian wellness practices.

Street Advertisements

I kept the design minimal, focused on highlighting results of the products: radiance and self love.

Further Visual Exploration

(me just having fun with type, photography, and composition)

Previous

UCD LGBTQIA Resource Center
Next

Sahayata